Recently, the results of the 6th Chang Jiang Students Excellent University Graduates Selection Campaign of Hubei Province organized by Hubei Provincial Department of Education were announced. After school recommendation, expert review and social publicity, Han Peng, a grade-2018 graduate majoring in communication engineering of the School of Telecommunications of SCUN, stood out from the candidates and was awarded the title of Chang Jiang Student University Student Employment and Entrepreneurship Star.
Han Peng was awarded the title of Chang Jiang Student University Student Employment and Entrepreneurship Star. (Photo by Mass Entrepreneurship and Innovation College)
During his undergraduate years, Han Peng founded Wuhan Lvshu Culture Communication Co., Ltd., a comprehensive Internet-based public relations media company, which serves many Fortune 500 Enterprises such as Lenovo, Dell and Xiaomi, and is an exclusive public relations company of Lenovo Group in Hubei Province with a turnover of over RMB 10 million in 2019. The company has hosted several provincial and ministerial-level professional competitions such as The State Ethnic Affairs Commission System Popular Science Competition. In 2018, he won the gold award of Hubei Province in the Internet+ National College Students Innovation and Entrepreneurship Competition. Due to his self-discipline and the spirit of innovation, he has become a model of college students' entrepreneurship of SCUN among grade-2018 graduates.
While in university, Han Peng took an active part in social practice. He served as the assistant to promotion in the Marketing Department of Wanglaoji, worked with Hubei Economic Satellite TV for its program shooting, and took charge of the promotional campaigns for the catering industry and supermarkets in Wuhan. During those two years, he participated in project activities, film and television activities such as the meeting with stars of the movie “Surprise”, which stimulated his strong interest in public relations and media. With the introduction of the policy of Mass Entrepreneurship and Innovation, supported by SCUN, Han Peng founded Lvshu Company. In the process of starting a business, he realized that innovation was the core competitiveness of a company. So under his leadership, Lvshu started to make profits based on its strong advantages in new media and cultural and creative industries in campus. At the same time, the company began to engage in the operation of competitions, Internet advertising and IP consumer entertainment interactive activities to accelerate its development.
The company was greatly affected by the Covid-19 pandemic with its capital chain broken and business shrinking. To get out of such difficult situation, the company launched the Self-help Plan for Fighting Pandemic to reduce its operating costs, abandon the heavy asset business segment and conduct online public relations business. Finally, in the new fiscal year, the company successfully resumed its operation. Just when the pandemic broke out, the company actively responded to the call of the nation and contributed to the fast construction of Leishanshan and Huoshenshan Hospitals.