On August 1-2, the 13th China National College Students “Innovation, Originality and Entrepreneurship” Challenge held its national finals at China University of Mining and Technology in Xuzhou, Jiangsu Province. The SCMU’s Dream Jiangling Entrepreneurial Team was awarded the second prize. This is a historic achievement for SCMU, marking its first national-level recognition in the SCCE.

This year’s national finals saw 233 teams from universities across China compete in group stages and a final round over two days. The Dream Jiangling Team from SCMU, composed of Xiang Lihua, Weng Ying, Liang Wenxin, Xia Ruiting, and Chen Xiaotong from the Colleges of Literature and Communication, Management, and Foreign Languages, earned the second prize through effective teamwork and strategic planning. They refined their project through school, provincial, and national competitions, leading to their success.

The Dream Jiangling team’s project focused on the burgeoning field of virtual digital personalities. They tackled market chaos and homogenization, merging professional knowledge with societal needs. Their innovative brand of new-generation, national-style virtual digital personalities has applications in various fields. This brand is noted for its societal relevance, commercial viability, and practical applicability. The team’s work has also earned accolades in other competitions, including the Silver Prize in Hubei Province at the Eighth “Internet+” College Students’ Innovation and Entrepreneurship Competition and the National First Prize at the Business Elite Brand Planning Challenge for Colleges and Universities.

Dream Jiangling Entrepreneurial Team at the national finals

Photo provided by School of Innovation and Entrepreneurship

The Challenge, initiated in 2009, is a national academic competition sponsored by the Ministry of Education’s Teaching Guidance Committee for E-Commerce Majors. It aims to nurture innovative and creative thinking, entrepreneurial skills, and teamwork spirit in college students. The competition has grown from over 1,500 teams in its first edition to nearly 140,000 in its thirteenth year, becoming a significant national event in academia.

Edited by Liu Qiong  ；Reviewed by Lei Changsheng