On the morning of April 13, SCMU’s “Five Colors of Splendid Years” Club Culture Month opened at the South Lake Central Sports Field. Li Hongyan, Standing Committee Member of the University Party Committee and Vice President, along with heads of relevant administrative departments, deputy party secretaries of schools responsible for student affairs, Youth League secretaries, club advisors, and representatives of young faculty and students gathered beneath the Twin Towers to participate in this campus youth celebration.
The event began with spectacular artistic performances. The University Student Art Troupe presented the dance “Traveler”, an original drama “Pomegranate Blossoms”, and the ethnic costume fashion show “Elegant Charm of Chinese Attire”, showcasing both the youthful spirit of contemporary college students and the inclusive nature of outstanding traditional Chinese culture. The performances reached several climaxes and won rounds of applause from the audience.
During the club experience sharing session, Xiao Guangming, representing the Company Operation Simulation and Practice Club, which has received more than 10 national and provincial honors in the past two years, shared management experiences of outstanding student clubs. He emphasized the key enabling role of innovation and collaboration in personal growth and team development. Zhang Jingqi from the Qihang Study Society, as an outstanding student club individual, shared her experience using the club as a practical platform to lead members into grassroots communities.
Vice President Li Hongyan delivered a speech and announced the opening of the 2025 Club Culture Month. She pointed out that this year’s Club Culture Month uses consolidating a strong sense of community for the Chinese nation as its main theme, focusing on building the university’s educational pattern of “cultural immersion to enlighten wisdom, practical experience to nurture the heart, and value guidance to forge the soul”. She expressed her hope that club development would first deepen ideological guidance to build consensus on ethnic unity; second, strengthen academic innovation and practical service to refine students’ comprehensive abilities; and third, integrate traditional and contemporary spirits to create cultural brands. She emphasized that the diverse club activities demonstrate the responsibility of SCMU students and called on all students to use the Culture Month as an opportunity to contribute their wisdom and strength through youth practice.
Vice President Li and other department heads presented certificates of honor to 21 “Outstanding Student Clubs”, including the Art Garden Calligraphy and Painting Association and Future Managers Association, as well as to 45 “Outstanding Club Individuals”, including Wu Rui and Deng Yimeng, recognizing their outstanding contributions to club development.
University leaders presenting awards to outstanding student clubs. Photo by Zeng Liyan
After the opening ceremony, the club showcase proceeded with enthusiasm, with crowds flowing through the exhibition booths. The South Lake Chess Society set up a “Chess Path With You” challenge board, where players competed in focused matches as black and white pieces enacted battles of wit on the chessboard. The Ethnic Dance Association organized an interactive game called “Identify Ethnicities Through Costumes”, making colorful attire a vibrant medium for cultural exchange. The Rose Garden Poetry Society integrated paper-cutting art with poetry creation, filling the red paper cutouts of flowers, birds, insects, and fish with spontaneous verses, achieving the refined interest of “paper-cutting into poetry”. The Computer Association conducted hardware disassembly experiences, leading students to unveil the mysteries of computer internal structures through hands-on assembly and disassembly. “Experiencing 12 club activities at once, engaging both hands and mind, I personally felt the charm of SCMU’s clubs!” Chen Zongqi, a 2024 Biomedical Engineering student, excitedly held up a stamp card filled with seals.
Students interacting at club exhibition booths. Photo by Hu Miao
This event innovated its publicity approach by setting up a special “Live Broadcast Corner” on-site for real-time streaming on official accounts. Additionally, the University Youth League Committee recruited and trained more than 30 “Campus Live Broadcast Ambassadors”, with students using their personal social media accounts to broadcast the event live. The livestreaming achieved significant results, with online cumulative viewership approaching 100,000. “This was my first attempt at campus livestreaming. It was challenging to both introduce the activities and respond to audience comments in real time, but seeing the barrage of comments like ‘SCMU is awesome, wait for me in June’ made me feel this youth representation was especially meaningful,” reflected Luo Liyuan, a 2023 student from the School of Literature, Journalism and Communication.
Live broadcasting corner. Photo by Liao Yucheng
The university’s 67 registered clubs, as an important component of the school’s “all-round education” system, conduct more than 200 branded activities annually. They have cultivated benchmark teams such as nationally top-100 clubs and formed a complete educational chain of “interest cultivation—skill enhancement—value shaping”. This year’s Club Culture Month will continue until April 30, deeply integrating the main theme of consolidating a strong sense of community for the Chinese nation throughout. It will carefully plan five thematic matrices: academic debate, cultural inheritance, artistic performance, sports competition, and public welfare practice, bringing together 45 student clubs’ innovative achievement displays and launching 23 premium projects.
